Canadian Tire coupons and banknotes
By Lightw4re | Friday, July 21, 2017
Canadian Tire banknotes were introduced in 1958 and are used as a loyalty program inspired by Muriel Billes, the wife of Alfred J. Billes, first president and Canadian Tire's co-founder, as a response to the promotional giveaways that many gas companies offered at the time. At first, they were only available at CTC's Yonge & Davenport Streets service station in Toronto, but was so successful that, in 1961, it was extended to the all bars and retail stores as well, and has become the most successful loyalty program in Canadian retail history. The initial coupon rate earned was 5% of the eligible purchase price, but it was lowered to 3%, then to 1.4%, and now around 0.4%.
In the 1960's Canadian Tire Lubritoriums banknotes were released and were redeemable at Lubritoriums only. In 1963, Jean-Paul Simard Canadian Tire stores in Quebec City used it's own banknotes with a different design until 1987.
Canadian Tire banknotes are now produced in 5-cent, 10-cent, 25-cent, 50-cent, one-dollar, and two-dollar denominations. Furthermore, in 2012, Canadian Tire began a pilot program to make its money plastic, to make it into a more manageable and trackable loyalty program. The new plastic loyalty card can earn points at more than twice the rate of the traditional paper money. On December 2, 2009, as part of an advertised deal, Canadian Tire had handed out the first Canadian Tire coin, redeemable with the purchase of at least $40 of merchandise. Another similar deal followed in 2010 (coinciding with the 2010 Olympic Winter Games), with a three coin winter collection. The coins can be spent in the same manner as conventional Canadian Tire Money.
Here's a list of various Canadian Tire banknotes:
Gas Bar Coupons - 1958
It was printed by British American Bank Note Co. and featured a happy tire and dollar sign running hand-in-hand, a Canadian Tire logo dating back to 1926.
Sandy McTire - 1961
According to Canadian Tire representatives, the fictional character represented is referred to as "Sandy McTire" and sports a tam o' shanter and a stylized waxed moustache. He is based on no specific individual but is assumed to represent a thrifty Scotsman, the 1950s everyman of blue-collar Canada.
50 years - 1972
Olympic Coupons - 1976
75 years - 1996
Confederation - 2017
A 10 cent note was released by the company between June 30th and July 2nd, 2017 to celebrate the 150th birthday of the Confederation of Canada in 1867 as part of national festivities.
Other Candian Tire banknotes
50 cents 1987
10 cents 1989
5 cents 1992
25 cents 1992
50 cents 1996
1 dollar 1996
10 cents 2002
50 cents 2013
- Canadian coins
- Canadian banknotes
- Canadian tokens and medals
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